Usability 101

Usability usually refers to websites and software but is applicable to any technological product or design that a human needs to understand and interact with.

The objectives of usability are:

  • Making navigation intuitive
  • Increasing understanding
  • Shortening the complexity and time to accomplish tasks
  • Reducing the number of mistakes made
  • Reducing learning time
  • Improving user satisfaction with a system
  • Improving marketing communications with the user interface
  • Increasing the effectiveness of advertising and branding
  • Increasing the sales and revenue potential of a product or website

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Contact Information:
For questions, press or to arrange a free review of your Web site, software or product contact:

Frank Spillers

Chairperson and Founder
Principal & Co-CEO
Experience Dynamics
503.978.9183 x100